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Bollywood icon Aishwarya Rai Bachchan has approached the Delhi High Court, seeking urgent protection of her personality and publicity rights. The move comes amid alarming revelations of unauthorized use of her name, image, and digitally manipulated visuals across websites, merchandise, and AI-generated content. The court has acknowledged the gravity of the issue and is expected to pass targeted injunctions against multiple parties.
Key developments from the courtroom
1. Justice Tejas Karia, presiding over the matter, signaled the court’s intent to issue separate injunctions against each defendant due to the broad nature of the violations
2. Aishwarya’s legal team, led by Senior Advocate Sandeep Sethi, presented evidence of fraudulent commercial exploitation, including merchandise like mugs and T-shirts bearing her image
3. A company named Aishwarya Nation Wealth falsely listed her as Chairperson in official documents, despite having no legitimate affiliation with her
4. The court was informed of obscene, AI-generated images of the actor being circulated online, which Sethi described as a gross violation of dignity and privacy
Digital manipulation and commercial exploitation
- Multiple websites have falsely claimed to be Aishwarya Rai’s official platforms, misleading the public and infringing on her publicity rights
- AI-generated content featuring morphed and intimate visuals has been widely shared, prompting concerns over the unchecked use of celebrity likenesses in the digital age
- Google’s legal representative stated that specific URLs must be submitted for takedown, and the court advised using the Blocking and Screening Instructions framework for content removal
Legal precedent and broader implications
- The Delhi High Court has previously intervened in similar cases involving Amitabh Bachchan, Anil Kapoor, and Jackie Shroff, reinforcing the legal recognition of personality rights
- In 2023, the court restrained misuse of Anil Kapoor’s name, image, and signature phrase
- Amitabh Bachchan secured protection in 2022 against unauthorized use of his persona
- These cases highlight a growing trend of celebrities turning to legal avenues to safeguard their identity in an increasingly AI-driven and monetized media landscape
Next steps
The case will be heard in detail on January 15, 2026. Meanwhile, the court is expected to pass interim orders to prevent further misuse. Aishwarya Rai’s petition marks a pivotal moment in the evolving legal discourse around digital rights, privacy, and the ethical use of public figures’ identities.
Sources: Times of India, Hindustan Times, Business Standard, MSN India, The Hans India.
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