Urban Company IPO Sees Strong Retail Demand: 1.9x Subscription on Day 2

Urban Company Ltd’s much-anticipated ₹1,900 crore Initial Public Offering (IPO) is drawing robust interest from retail investors, with the retail portion subscribed 1.9 times as of September 11, 2025, according to exchange data. The three-day subscription window, which opened on September 10 and closes on September 12, has already seen enthusiastic participation across investor categories, signaling strong confidence in the tech-enabled home services platform.

 

Key Highlights

Urban Company’s IPO is structured as a book-built issue, with allocations of up to 50% for Qualified Institutional Buyers (QIBs), a minimum of 15% for Non-Institutional Investors (NIIs), and at least 35% for retail investors. The anchor book was opened on September 9, attracting marquee institutional names, further boosting sentiment.

 

Founded in 2014, Urban Company operates a full-stack online marketplace offering home and beauty services delivered by trained professionals. Its platform spans cleaning, plumbing, appliance repair, grooming, and wellness, with operations in over 50 cities across India and select international markets.

 

The IPO proceeds will be used to fund organic growth, enhance technology infrastructure, and expand service categories. The company has shown strong financial traction, with FY25 revenue crossing ₹1,100 crore and narrowing EBITDA losses, supported by improved unit economics and repeat customer metrics.

 

Grey market activity has also reflected bullish sentiment, with a premium of ₹35.5 over the upper price band, implying a potential listing price of ₹138.5 and an estimated gain of 34.5% per share. Analysts attribute the optimism to Urban Company’s brand strength, scalable business model, and leadership in a fragmented market.

 

The Indian home services industry, valued at ₹5,210 billion in FY25, remains largely unorganized, with online penetration below 1%. Urban Company is well-positioned to capture market share as digital adoption accelerates and urban consumers seek convenience and quality assurance.

 

Final allotment is expected by September 15, with listing slated for September 17. Investors are advised to monitor subscription trends and GMP movements as the issue nears closure.

 

Sources: Economic Times, Financesaathi, Times Now