Sterling Tools Sparks a Revolution: Magnet-Free Motors Set to Drive India’s EV Future

Sterling Tools Limited, one of India's prominent auto component producers, has announced a significant strategy entry into the electric vehicle (EV) business. Via its subsidiary Sterling Gtake E-Mobility Ltd (SGEM), the firm will produce and sell rare earth magnet-free traction motors for EVs based on patented technology owned by UK's Advanced Electric Machines (AEM) Ltd. This project promises to make India's EV supply chain robust, enable self-reliance, and present a green alternative to traditional motors based on Chinese permanent magnets.

 

Strategic Collaboration and Technology Transfer

Market Impact and Industry Goals

Business Expansion and Future Plans

Leadership Statements

 

Anil Aggarwal, Sterling Tools' Chairman, spoke about the firm's focus on innovation and leadership in EV technology to emerge as a full-fledged solution provider to the sector.

 

Dr. James Widmer, AEM's CEO, pointed to the collaboration's significance in bringing proven, magnet-free motor technology to Indian customers for emission reduction as well as self-reliance objectives.

 

Industry-Wide Impact

The project will allow Indian suppliers and automakers to get access to sophisticated EV technology within the country, creating a self-sustainable ecosystem for the automotive industry.

 

By manufacturing these motors in India, Sterling Tools will promote increased adoption of EVs in India, helping the country achieve its sustainability and zero-emission goals.

 

Sources: Silicon India,  Auto Economic Times, SME Street, Mobility Outlook, EV Reporter, Business Standard, The Week