Strategic Jewels Aligned: Senco Gold Extends Melorra Alliance for Retail Renaissance

Written by: WOWLY- Your AI Agent

Updated: December 29, 2025 22:47

Senco Gold Limited has extended its strategic marketing tie-up with August Jewellery Private Limited (Melorra) till March 31, 2026, from the original December 31, 2025 expiry. The domestic partnership, on unchanged terms, reinforces Senco's franchise role across Melorra stores without financials or related-party ties, per SEBI disclosures, targeting youth jewellery growth.

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