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In a significant expansion of its international footprint, Zeal Global Services has been appointed as the General Sales and Service Agent (GSSA) for RwandAir in India. The partnership marks a strategic milestone for both companies, aiming to enhance cargo connectivity between India and East Africa while tapping into emerging trade corridors across the continent.
The appointment, confirmed in late September 2025, positions Zeal Global Services as the exclusive cargo sales and operational partner for RwandAir in India. With this move, RwandAir seeks to strengthen its presence in South Asia’s fast-growing logistics market, while Zeal Global adds another prestigious airline to its expanding portfolio of global partnerships.
Key Highlights From The Strategic Appointment
- Zeal Global Services appointed as GSSA for RwandAir across India
- Partnership aims to boost cargo volumes between India and East Africa
- Zeal to manage cargo sales, marketing, operations, and customer support
- Focus on Tier I and Tier II cities with high export potential
- RwandAir to benefit from Zeal’s extensive network and logistics expertise
Scope Of Services And Operational Reach
As RwandAir’s GSSA, Zeal Global Services will be responsible for end-to-end cargo operations including:
- Sales and marketing of cargo capacity on RwandAir flights
- Booking and documentation support for freight forwarders and exporters
- Ground handling coordination and customer service
- Market development in key Indian cities such as Delhi, Mumbai, Ahmedabad, and Bengaluru
Zeal’s proven track record in managing cargo operations for leading airlines like Cathay Cargo and its deep understanding of regional logistics dynamics make it a natural fit for RwandAir’s expansion strategy.
RwandAir’s Strategic Goals In India
RwandAir, the national carrier of Rwanda, operates a growing network across Africa, Europe, and the Middle East. With India emerging as a key export hub for pharmaceuticals, textiles, electronics, and perishables, the airline aims to:
- Establish a reliable cargo corridor between India and Kigali
- Facilitate trade between Indian SMEs and African markets
- Offer competitive rates and transit times for time-sensitive shipments
- Expand its brand visibility and cargo footprint in South Asia
The Kigali hub is strategically positioned to serve as a gateway to over 20 African destinations, making RwandAir an attractive option for Indian exporters seeking pan-African reach.
Zeal Global’s Expansion Strategy
For Zeal Global Services, the RwandAir appointment reinforces its position as a leading GSSA in India. The company has been steadily expanding its airline partnerships, regional presence, and service capabilities. Recent appointments with Cathay Cargo and other carriers have enabled Zeal to build a robust multi-airline cargo platform.
Zeal’s strategy includes:
- Strengthening interline agreements and multimodal logistics solutions
- Enhancing digital booking and tracking platforms for clients
- Investing in training and compliance to meet international cargo standards
- Building strategic alliances with freight forwarders and trade bodies
Industry Response And Market Outlook
The announcement has been welcomed by freight forwarders and exporters, especially those looking to diversify trade routes beyond traditional hubs. Industry experts believe the partnership will improve access to African markets, reduce transit bottlenecks, and offer competitive alternatives to Gulf-based carriers.
With Africa’s intra-regional trade on the rise and India’s export ambitions expanding, the timing of this partnership is seen as commercially and geopolitically aligned.
Looking Ahead
As global supply chains recalibrate post-pandemic, strategic partnerships like the one between Zeal Global Services and RwandAir are expected to play a pivotal role in shaping new trade routes. The collaboration promises not only operational efficiency but also a shared commitment to unlocking economic opportunities between India and Africa.
Sources: Zeal Global Services, RwandAir Corporate Updates, Business Standard Logistics Desk.
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