Streamlining Success: YES Bank’s Strategic Restructuring to Elevate Customer Experience

YES Bank has launched a large-scale in-house restructuring initiative that is all about optimizing efficiencies and enhancing the customer experience. The plan involves streamlining operations in the retail, corporate, and commercial banking businesses to provide seamless and integrated solutions at all points of customer interaction. During this phase of transformational strategy, the bank has laid off four key executives, namely, Akshay Sapru (Head, Affluent and Private Banking), Dhaval Shah (Head, SME Banking), Sanjiv Roy (Head, Fee Business), and Pankaj Sharma (Chief Strategy Officer). Their positions have been reallocated as per a redesigned organizational structure.

 

The restructuring is in line with the YES Bank strategy of profitable growth while retaining its customer focus. The leadership of the bank stressed the use of branch banking as the primary growth engine and clustering functions into this platform in order to optimize operating efficiency. The move is one of the bank's broad-based efforts to respond to a competitive banking landscape while improving cost management.

 

YES Bank's recent financial update reported moderate improvement and deposit growth in Q4 FY25, with the shares declining by 4.18% following the announcement. Despite such losses, the bank remains dedicated to becoming an even more agile and innovative bank.

 

Source: Business Standard