Two young entrepreneurs from Malappuram, working as delivery agents for Swiggy and Porter, have launched Kerala’s first women’s street clothing cart in Kochi. Operating on weekends at Queen’s Walkway, the “fashion start-cart” offers affordable apparel and accessories, blending entrepreneurial spirit with street-smart innovation and drawing crowds of families, youths, and evening walkers.
Kochi’s Queen’s Walkway has a new attraction: a modest yet vibrant fashion start-cart run by 25-year-olds M Munshif and M Binshad. The duo, originally from Malappuram, fund their venture “Womee” by working as delivery partners during the week, channeling their earnings into building Kerala’s first women’s street clothing cart.
The cart operates Friday to Sunday, 7 pm to 1 am, offering trendy yet affordable women’s apparel and accessories. Initially met with skepticism, the idea has now gained traction, with passers-by appreciating the convenience of shopping in a leisure space. The initiative reflects the growing entrepreneurial drive among gig workers, who are leveraging their street-smart skills to create new business models.
Notable Updates and Major Takeaways
Entrepreneurial leap: Delivery agents Munshif and Binshad launch “Womee” fashion cart.
Location: Queen’s Walkway, Kochi—popular leisure hub.
Operating hours: Weekends, 7 pm to 1 am.
Unique concept: Kerala’s first women’s street clothing cart.
Public response: Growing buzz among families, youths, and evening walkers.
Funding model: Supported by gig work earnings from Swiggy and Porter.
Conclusion
The fashion start-cart is more than a retail experiment—it’s a testament to how India’s gig economy workers are transforming challenges into entrepreneurial opportunities, redefining street commerce with creativity and resilience.
Sources: New Indian Express