Swadeshi Spark: PM Modi’s Diwali Call To Celebrate With Indian Pride

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Prime Minister Narendra Modi’s Diwali 2025 message urges citizens to embrace the ‘swadeshi’ spirit by choosing locally made products. He emphasized celebrating the creativity and hard work of 140 crore Indians and encouraged people to share their purchases online, turning the festive season into a movement of national pride.

A festive call for self-reliance

As Diwali 2025 approaches, Prime Minister Narendra Modi has made a heartfelt appeal to the nation: celebrate with pride by choosing Indian-made goods. In a post shared on X (formerly Twitter), he wrote, “Let’s mark this festive season by celebrating the hard work, creativity, and innovation of 140 crore Indians.” His message was accompanied by the slogan “Garv Se Kaho Swadeshi Hai,” urging citizens to support local artisans, entrepreneurs, and manufacturers.

The Prime Minister’s call aligns with the broader vision of Atmanirbhar Bharat, encouraging people to make conscious choices that strengthen domestic industries. From clothing and décor to sweets and gifts, the emphasis is on buying Indian and sharing those choices on social media to inspire others.

Bollywood joins the movement

To amplify the message, a vibrant video campaign was launched by MyGovIndia featuring Bollywood stars like Varun Dhawan, Madhuri Dixit, Tripti Dimri, Anupam Kher, and singer Shankar Mahadevan. The video showcases Indian products and festive scenes, reinforcing the idea that Diwali can be both glamorous and grounded in national pride.

The campaign has gained traction online, with influencers and citizens posting their swadeshi purchases using hashtags like #SwadeshiDiwali and #VocalForLocal.

Key highlights from PM Modi’s Diwali message

- Citizens urged to buy Indian-made products during the festive season
- Slogan “Garv Se Kaho Swadeshi Hai” promotes pride in local goods
- Emphasis on celebrating the creativity of 140 crore Indians
- MyGovIndia video features Bollywood celebrities supporting the initiative
- Social media encouraged as a platform to share swadeshi purchases
- Part of the larger Atmanirbhar Bharat vision for economic self-reliance
- Campaign aims to boost local businesses and artisans during Diwali

A celebration of culture and contribution

PM Modi’s Diwali message transforms the festival into a celebration of national identity and economic empowerment. By choosing swadeshi, citizens not only honor tradition but also contribute to a stronger, more self-reliant India.

Sources: India Today, DNA India, News18