Swiggy Goes Sweet on Health: Serves Up ‘No Added Sugar’ With a Dash of Discipline

Image Source: NDTV

Swiggy has launched a new ‘No Added Sugar’ category across 10 Indian cities, offering over 1.5 lakh dishes from 50,000 restaurants. Following its ‘High Protein’ section, this move expands Swiggy’s “better-for-you” food portfolio, catering to health-conscious consumers seeking naturally sweetened or sugar-free options in their daily meals.

Swiggy’s Health Push Grows Stronger with ‘No Added Sugar’ Food Listings

India’s leading food delivery platform Swiggy has taken another step toward promoting healthier eating habits by launching a ‘No Added Sugar’ category on its app. This follows the recent rollout of its ‘High Protein’ section, reinforcing Swiggy’s commitment to functional and wellness-oriented food choices.

Key Highlights from the Launch:

Wide Availability Across Cities

The new category is now live in 10 major cities, including Bengaluru, Delhi NCR, Kolkata, Chennai, Hyderabad, Mumbai, and Pune.

Swiggy plans to expand the offering to more locations in the coming weeks.

Massive Menu Selection

The category features over 1.5 lakh food items curated from 50,000 restaurant partners.

Dishes are either naturally sweetened or made with zero added sugar, catering to diabetic, fitness-focused, and clean-eating consumers.

User Experience Enhancements

The platform now allows users to filter meals by health tags, including ‘No Added Sugar’, ‘High Protein’, and ‘Low Carb’.

This makes it easier for users to discover meals aligned with their dietary goals.

Competitive Edge Over Rivals

The launch comes shortly after Zomato introduced its ‘Healthy Mode’, signaling a growing competition in the health-conscious food delivery segment.

Swiggy’s broader “better-for-you” portfolio aims to set it apart with functional nutrition categories.

Consumer Demand Driving Innovation

Rising awareness around sugar-related health issues, including diabetes and obesity, has led to increased demand for clean-label foods.

Swiggy’s move reflects a shift in consumer behavior toward preventive wellness and nutritional transparency.

Brand Strategy and Future Plans

Swiggy is expected to introduce more health-focused categories, including gluten-free, low sodium, and plant-based meals.

The company is also working with nutritionists and chefs to curate verified healthy menus.

This initiative positions Swiggy as a proactive player in India’s evolving food-tech space, where convenience meets conscious consumption.

Sources: Business Standard, LiveMint, Zee Business

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