Swipe, Click, Buy! Meta’s Short Videos Are Reshaping Indian Shopping Trends

Meta platforms like Facebook and Instagram are changing the dynamics of Indian consumers' buying and product discovery. Meta's latest India Retail Purchase Journey report outlined that nearly 96% of Indian consumers rely on Meta's platforms for product discovery, solidifying social media as a retail giant.

 

Report Findings

Influence on India's Retail Market

India's retail market worth $820 billion is transforming as digital engagement is changing the way consumers shop. Seasonal highs like Valentine's Day and Karva Chauth are still generating traffic in physical outlets even as e-commerce gains traction.

 

Soiurces: MSN, Livemint, Economic Times