Swipe Right on EBITDA—Marico’s Online Brands Woo Double-Digit Growth

Image Source: Fortune India

Marico Ltd (MRCO.NS) has reaffirmed its strategic ambition to deliver double-digit EBITDA margins across its digital-first portfolio by FY27, as part of its broader push toward premiumisation and portfolio diversification. The FMCG major is scaling brands like Beardo, Just Herbs, and Plix, which have shown strong growth momentum and improving profitability.

Performance Snapshot

Digital-first brands are expected to exit FY25 with ₹600 crore ARR, doubling to ₹1,200 crore by FY27
Beardo, Marico’s flagship digital brand, is already on track to achieve double-digit EBITDA margin in FY25
The company aims to replicate Beardo’s playbook across other digital-first franchises, focusing on brand building, cost efficiency, and channel expansion

Strategic Context

Marico’s Foods and Premium Personal Care segments are projected to contribute ~25% of domestic revenue by FY27, up from ~21% currently
The company is investing in Project SETU, a distribution initiative to expand direct reach from 1 million to 1.5 million outlets
Despite input cost pressures, Marico remains committed to profitable scale-up of its new-age brands

Leadership Commentary

“We aim to scale our digital-first portfolio with sustainable margins. Beardo’s success gives us confidence to replicate this across the board,” said Saugata Gupta, MD & CEO of Marico Ltd.

Sources: Financial Express, Business Standard