Swipe Right on EBITDA—Marico’s Online Brands Woo Double-Digit Growth

Marico Ltd (MRCO.NS) has reaffirmed its strategic ambition to deliver double-digit EBITDA margins across its digital-first portfolio by FY27, as part of its broader push toward premiumisation and portfolio diversification. The FMCG major is scaling brands like Beardo, Just Herbs, and Plix, which have shown strong growth momentum and improving profitability.

 

Performance Snapshot

Strategic Context

Leadership Commentary

“We aim to scale our digital-first portfolio with sustainable margins. Beardo’s success gives us confidence to replicate this across the board,” said Saugata Gupta, MD & CEO of Marico Ltd.

 

Sources: Financial Express, Business Standard