TCC Concept Ltd has increased its stake in online furniture marketplace Pepperfry by 9.66%, investing ₹652.1 million. The move strengthens its position in India’s fast-growing e-commerce furniture sector, signaling confidence in Pepperfry’s expansion strategy and digital-first retail model. The investment highlights continued momentum in India’s consumer and lifestyle markets.
TCC Concept Ltd announced that it has raised its equity stake in Pepperfry, India’s leading furniture and home décor platform, by 9.66% through an investment of ₹652.1 million. The deal underscores TCC’s strategic focus on consumer-facing businesses and its confidence in Pepperfry’s ability to capture market share in India’s booming online furniture retail sector.
Pepperfry, founded in 2012, has built a strong brand presence with its omnichannel strategy, combining digital platforms with physical studios across major cities. The fresh capital infusion is expected to support Pepperfry’s expansion plans, technology upgrades, and customer experience initiatives, as the company continues to compete with both domestic and global players in the lifestyle and furniture space.
Industry experts note that the investment reflects growing investor interest in India’s e-commerce and lifestyle markets, which are projected to expand rapidly over the next five years.
Key Highlights / Major Takeaways
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Stake Increase: TCC Concept Ltd raises stake in Pepperfry by 9.66%.
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Investment Value: ₹652.1 million infused into the company.
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Strategic Focus: Strengthens TCC’s presence in consumer and lifestyle sectors.
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Pepperfry Growth: Funds to support expansion, tech upgrades, and customer experience.
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Market Context: Online furniture retail in India poised for strong growth.
Sources: Reuters corporate filings, Economic Times Markets, Moneycontrol corporate updates