BMW will launch 10 new cars in India this year, including EVs and MINI models, while increasing local sourcing to lower costs and broaden luxury appeal. After record 2025 sales of 18,000 units (+14% YoY), the brand targets continued momentum with 17 product upgrades and a deeper India-first manufacturing strategy.
BMW plans 10 India launches in 2026—spanning electric and MINI vehicles—alongside a push to hike local sourcing to reduce prices in a market where luxury cars comprise only about 1% of total sales. The company posted record 2025 sales of 18,000 cars, up 14% year-on-year, closing in on the segment leader.
BMW expects to sustain growth with 17 product upgrades, over one-third under MINI, while raising indigenization beyond roughly half of component content (seats, engines, axles, tyres). Local assembly of the iX1 EV helped cut costs and spurred a 200% jump in EV sales, reinforcing the localization strategy’s impact.
Notable updates and major takeaways
Launch cadence: 10 new models in 2026, including EVs and MINI.
Growth base: Record 18,000 sales in 2025; +14% YoY.
Market context: Luxury at ~1% of India’s car sales; pricing pressured by import taxes.
Localization push: Targeting higher local content; current ~50% parts sourced in India.
EV momentum: iX1 local assembly cut costs; EV sales up 200%.
Upgrades: 17 product refreshes, with significant MINI share.
Conclusion
BMW’s dual focus—frequent launches and deeper localization—aims to expand the luxury segment by improving affordability and accelerating EV adoption, positioning the brand for sustained share gains in India’s premium market.
Sources: Economic Times, News.Az, Samaa TV, Moneycontrol