The Elite Circle Just Got Bigger—IndusInd Opens Doors to Affluent India

Image Source: Mint

IndusInd Bank has launched five new PIONEER branches in DelhiNCR, Kochi, Surat, and Goa, taking the total number of standalone centers to 15 in India. The initiative is a strategic thrust to mark the bank's aggressive entry into the highnetworth and ultrahighnetworth banking and wealth management space, catering to highnetworth and ultrahighnetworth customers with a blend of personalized service and technologydriven innovation.

Central to the PIONEER proposition is a twoway relationship model—each client is serviced by a specialist Relationship Manager and a Service Relationship Manager. This is complemented by a robust team of over 900 certified RMs, 150+ SRMs, and 100+ domain specialists, offering bespoke financial solutions and convenient service delivery.

The bank's hightouch business model is complemented by its digital platform, INDIE, that offers realtime information, onetouch access to relationship teams, doorstep banking, locker booking, and card upgrades at will.

Key Highlights:

Five new PIONEER branches were launched in DelhiNCR, Kochi, Surat, and Goa.
Total PIONEER network has 15 offices in India till date.
Client Ownership Model offers onetoone service via a twoway RM model.
INDIE digital platform enhances user experience through eventdriven, realtime updates.
Over 1,100+ trained personnel like RMs, SRMs, and domain experts support the initiative. Focus on high net worth banking with tailored experiences for HNIs and ultraHNIs.

The move is a part of IndusInd Bank's longterm strategy to build its premium banking vertical and increase client engagement with a mix of human touch and digital nimbleness.

Source: Business Standard – Capital Market News