Threading Tradition with Trend: Tarun Tahiliani Redefines the ‘India-Modern’ Man

Image Source: Indian Express

Tarun Tahiliani’s latest showcase at Lakmé Fashion Week 2025 in Delhi spotlights the “India-modern” man—where heritage meets comfort and luxury feels both attainable and regal. His Tasva collection, blending intricate Indian crafts with modern design, draws acclaim for making aspirational menswear wearable, democratic, and deeply stylish.

Key Highlights: The Couture of Now

Tasva Collection—A Tribute to Indian Craft: Tahiliani’s Tasva collection, in partnership with Aditya Birla Fashion & Retail, led Day 4 with a celebration of timeless Indian techniques—zardozi, pearls, applique, mirrorwork, aari, and dori embroidery—all layered onto silk blends and custom jacquards in refined shades of ivory, jade, taupe, gold, and salmon.

India-Modern Philosophy: “India-modern” is Tahiliani’s design philosophy—a refusal to choose between heritage and contemporary utility. The line features kurtas, bandhgalas, Nehru jackets, and Indo-western separates, offering both maximalist jewel tones in the Be-Jewel finale and understated elegance rooted in traditional silhouettes.

Luxury Meets Accessibility: The collection’s sharp tailoring and rich detailing sit alongside accessible price points, thanks to precision machine embroidery that mimics handwork’s nuance. The aim: festive and formal wear for the modern Indian man that is luxe, but comfortable and light, bridging couture with everyday wear.

Inclusive, Contemporary Runway: Tahiliani’s ramp brought together actors, celebrity chefs (Ranveer Brar, Suvir Saran), and influencers—demonstrating that his vision appeals to every festive occasion, be it a groom or a guest, a brother or even the girlfriend borrowing the boyfriend’s jacket.

Rooted Yet Refined: Every piece is a blend of India’s immense textile variety—Banaras to Bombay, Kashmir to Kanyakumari—woven into silhouettes that move with grace but hold royal structure. Women modeled men’s jackets and corset-blouses, celebrating gender-fluid festive dressing and playful, plural India.

“Confidence Worn as Couture”: Tahiliani’s work “doesn’t sell clothes, he sells confidence”—presenting a new era for Indian luxury that feels intimate and accessible, upholding sustainability, slow craft, and cultural memory.

Sources: NDTV Lifestyle, ANI News, Indian Express

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