Tilaknagar Industries Ltd has launched Seven Islands Pure Malt Whisky, blending Indian and Scottish malts, priced at ₹5,200. The move follows its Imperial Blue acquisition and expands its premium portfolio under House of TI. With whisky dominating India’s spirits market, TI aims to capture growth in the premium segment.
Tilaknagar Industries Ltd (TI), India’s largest brandy maker, has officially entered the premium whisky segment with the launch of Seven Islands Pure Malt Whisky. This marks a bold diversification for the 90-year-old company, which has traditionally dominated the brandy category.
Product Launch
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Seven Islands is a 100% pure malt whisky, crafted from a blend of Indian and Scottish single malts, offering a unique fusion of tradition and innovation.
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Priced at around ₹5,200 in Maharashtra, the whisky targets the growing premium spirits market.
Strategic Expansion
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The launch comes soon after TI’s ₹4,150 crore acquisition of Imperial Blue from Pernod Ricard, giving the company a national distribution network.
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Seven Islands is the second major release under House of TI, the company’s luxury and premium vertical, following Monarch Legacy Edition grape brandy.
Market Context
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Whisky accounts for 66% of India’s spirits consumption, with volumes growing 7% year-on-year in H1 2025.
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TI plans to expand the Seven Islands brand with future single malt expressions, strengthening its premium portfolio.
This move positions Tilaknagar Industries as a serious contender in India’s fast-growing premium whisky market, leveraging both heritage and innovation.
Sources: ETRetail, Livemint, Indian Food Times