Instagram now allows users to reset their Reels recommendations, giving them a fresh start when content feels repetitive or irrelevant. By using the Content Preferences option in settings, users can clear old engagement signals and retrain the algorithm. This feature helps personalize feeds, improve discovery, and enhance overall user experience.
Why Resetting Reels Matters
Instagram Reels has become one of the platform’s most popular features, offering short, engaging videos across entertainment, fitness, education, and lifestyle. However, many users find their feeds stuck in repetitive loops, showing the same trends or outdated interests. To address this, Meta has introduced a reset option for Reels recommendations, giving users more control over their viewing experience.
Key Highlights
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New reset feature: Instagram now allows users to reset Reels suggestions directly within the app, clearing old engagement data that drives repetitive content.
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Where to find it: The option is located under Settings → Content Preferences → Reset Suggested Content. Once activated, the algorithm wipes prior signals and starts fresh.
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Permanent action: Instagram confirms that resets cannot be undone, meaning users must rebuild their preferences through new interactions.
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Algorithm behavior: Reels recommendations are based on likes, shares, watch time, and comments. Resetting removes these signals, allowing the algorithm to adapt to current interests.
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User benefits: This feature helps eliminate irrelevant videos, outdated trends, and unwanted categories, making feeds more personalized and enjoyable.
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Global rollout: Meta tested the reset option in India last year before expanding globally, reflecting the country’s role as a major Reels-first market.
Why It Matters
The reset option empowers users to take back control of their digital habits, especially as short-form video consumption continues to dominate social media. For creators, it means a chance to reach new audiences who are actively reshaping their feeds. For everyday users, it’s a way to declutter and rediscover fresh content.
Sources: The Indian Express, Gadgets 360, Turrboo Blog