Rajasthan, Goa, Uttar Pradesh, and Kerala are facing mounting challenges from surging tourist arrivals. While the influx boosts local economies, it strains infrastructure, environment, and heritage sites. Policymakers are exploring sustainable tourism strategies to balance growth with preservation, ensuring India’s top destinations remain attractive without compromising cultural and ecological integrity.
India’s tourism industry continues to expand rapidly, with 2.51 billion domestic tourists and nearly 19 million international arrivals annually. States like Rajasthan, Goa, Uttar Pradesh, and Kerala—renowned for their cultural heritage and natural beauty—are struggling to manage the heavy pressure of visitors.
Officials highlight that while tourism contributes significantly to local economies, unchecked growth risks overcrowding, environmental degradation, and strain on civic infrastructure. For example, Uttar Pradesh alone welcomed 65 crore visitors in 2024, making it India’s most visited state. Similarly, Goa and Kerala face ecological challenges from coastal tourism, while Rajasthan’s forts and palaces require preservation amid rising footfall.
Major Takeaways
Visitor Surge: Domestic tourism is booming, with Uttar Pradesh leading as the top destination.
Infrastructure Strain: Roads, airports, and public services in Goa and Kerala are under pressure from seasonal peaks.
Heritage Concerns: Rajasthan’s historic sites face risks of overcrowding and wear.
Policy Response: Governments are exploring sustainable tourism models, including eco-tourism and stricter visitor management.
Economic Impact: Tourism remains a major driver of employment and state GDP, despite challenges.
Conclusion: India’s leading tourist states are at a crossroads—balancing economic gains with sustainability. With strategic planning and eco-friendly policies, Rajasthan, Goa, Uttar Pradesh, and Kerala can preserve their cultural and natural treasures while continuing to welcome millions of visitors.
Sources: Hotelivate State Ranking Survey, GrabOn – India Tourism Statistics 2025, Ministry of Tourism – Rajya Sabha Report.