Toyota’s Festive Drive: Navratri Offers Up to ₹1 Lakh Plus GST Relief Spark Buying Frenzy Across West India

As the festive season kicks into gear, Toyota Kirloskar Motor (TKM) has unveiled a compelling Navratri campaign that’s turning heads and revving up demand. With combined benefits reaching up to ₹1 lakh and additional price cuts from the recent GST rate revision, Toyota’s latest offer is a double bonanza for car buyers. The campaign, titled “Buy Now and Pay in 2026,” is exclusively available across western India and is valid until September 30, 2025.

 

Key Highlights of the Navratri Offer

 

Up to ₹1 lakh in combined festive benefits across select models

 

GST rate reduction effective from September 22, 2025

 

“Buy Now and Pay in 2026” scheme with a three-month EMI holiday

 

Offer valid in Maharashtra, Gujarat, Madhya Pradesh, and Goa

 

Available at all authorized Toyota dealerships in the region

 

Festive Benefits Breakdown

 

Financial Flexibility

 

Customers pay only ₹99 per month for the first three months

 

Regular EMIs begin in January 2026, easing the financial load during the festive period

 

This structure is designed to encourage purchases without immediate financial pressure

 

Service and Warranty Add-ons

 

Five complimentary service sessions included

 

Five-year extended warranty across eligible models

 

These benefits reinforce Toyota’s reputation for reliability and long-term value

 

Special Incentives

 

Corporate and exchange bonuses available for select buyers

 

Exclusive offers for defence personnel as a gesture of appreciation

 

These targeted incentives aim to widen the appeal across diverse customer segments

 

GST Relief and Price Cuts

 

Toyota has passed on full benefits of the GST 2.0 revision to customers

 

Price reductions range from ₹48,700 to ₹3.49 lakh depending on the model

 

The Fortuner received the highest price cut at ₹3.49 lakh

 

Other models like the Rumion, Hyryder, Glanza, and Urban Cruiser Taisor also saw significant markdowns

 

These reductions are expected to boost demand and make Toyota’s lineup more competitive

 

Models Covered Under the Offer

 

Urban Cruiser Hyryder

 

Glanza

 

Urban Cruiser Taisor

 

Rumion

 

Fortuner

 

Camry Hybrid

 

Hilux

 

Vellfire and LC 300 (imported as CBUs)

 

Production and Capacity Overview

 

Toyota operates two plants in Bidadi, Karnataka

 

Combined installed production capacity stands at 3,42,000 units annually

 

The first plant produces Innova HyCross, Innova Crysta, Fortuner, and Legender

 

The second plant manufactures Camry Hybrid, Urban Cruiser Hyryder, and Hilux

 

Toyota’s strong manufacturing base supports rapid delivery and after-sales service

 

Customer Engagement and Outlook

 

The campaign is expected to drive footfall across dealerships in western India

 

Toyota anticipates a surge in bookings ahead of Navratri and Diwali

 

The combination of financial ease, service assurance, and price cuts positions Toyota as a top choice for festive buyers

 

Industry analysts predict a strong Q3 performance for TKM, driven by this seasonal push

 

Conclusion

 

Toyota’s Navratri offer is more than a seasonal promotion—it’s a strategic move to deepen market penetration and reward customer loyalty. With up to ₹1 lakh in benefits, GST-driven price cuts, and flexible payment options, the campaign reflects Toyota’s understanding of festive consumer behavior. For buyers in western India, this is a golden opportunity to bring home a Toyota with peace of mind and financial ease.

 

Sources: Toyota Bharat Official Press Release, Livemint, CarWale