TVS Motor’s Quiet Revolution: From Iconic Scooters to Leading Global EV Mobility Solutions

TVS Motor Company, long known for its internal combustion two-wheelers, has strategically expanded into electric vehicles and premium motorcycles, quietly scaling a global mobility empire. With strong EV sales, global partnerships, and diversified logistics services, TVS exemplifies innovation and resilience in India’s evolving transportation landscape.

TVS Motor Company has long been a household name in India, known for its reliable scooters and motorcycles. Yet, behind the scenes, the company has been quietly transforming its portfolio to build a global mobility empire — spanning silent electric vehicles (EVs), premium motorcycles, and tech-driven supply chain solutions. This bold evolution illustrates TVS’s ability to innovate while remaining true to its roots.

Key Highlights

The game-changing launch of the iQube electric scooter marked TVS’s serious foray into EVs. Designed for urban commuters and delivery fleets, iQube’s success reflects TVS’s balanced approach to innovation and tradition, selling over 5.4 lakh units by September 2025 with EVs contributing 8% of total sales.

TVS’s premium segment flourished with the globally renowned Apache motorcycle series strengthened by a strategic alliance with BMW Motorrad, boosting performance technology and international market penetration.

Export markets in Africa, Latin America, and Europe have become significant revenue contributors, positioning TVS as one of India’s top export-oriented two-wheeler makers with a high-margin merchandise focus.

TVS Supply Chain Solutions expanded beyond local auto logistics to a global, tech-powered platform operating in over 100 locations, handling e-commerce warehousing, auto components, and supply chain optimisation.

The company is aggressively growing its EV portfolio with upcoming launches including electric three-wheelers, mini trucks, and e-bikes, supporting India’s electric mobility transition and contributing to cleaner urban transport.

Collaboration with partners like Kadam Mobility reflects TVS’s commitment to inclusive, clean mobility, deploying 500 electric three-wheelers in FY26 to enhance last-mile connectivity and provide new livelihoods.

Not resting on its laurels, TVS is also entering the electric bicycle and adventure motorcycle market while continuing to launch new models under the iconic Norton Motorcycles brand globally.

TVS Motor Company’s journey from legacy scooters to a diverse EV and premium motorcycle portfolio showcases a quiet revolution fueled by innovation, partnerships, and global ambitions — solidifying its leadership in the future of mobility.

Sources: Financial Express, TVS Motor, Business Standard, Bikewale, Economic Times

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