Image Source: Times Now
In a move set to shake up India’s performance scooter market, TVS Motor Company has officially launched the NTORQ 150, priced at an introductory ₹1,19,000 (ex-showroom). The announcement marks the company’s bold entry into the 150cc scooter category, a segment that has seen rapid growth in recent years thanks to rising demand for sporty, tech-laden two-wheelers.
The NTORQ 150 builds on the legacy of the NTORQ 125, which since its debut in 2018 has carved out a loyal fan base among younger riders. With the new model, TVS is aiming to capture enthusiasts who want more power, sharper styling, and advanced features without sacrificing everyday usability.
Design and Styling: Sporty DNA, Elevated
The NTORQ 150 carries forward the aggressive, angular design language of its smaller sibling but with a more muscular and commanding presence. The front apron now houses a quad-LED projector headlamp setup, flanked by sleek DRLs that give it a premium, almost motorcycle-like face. The side panels are sharper, the tail section more sculpted, and the overall stance exudes performance intent.
TVS has also introduced new dual-tone colour schemes and bold graphics to appeal to style-conscious buyers. The scooter’s proportions have been slightly tweaked to accommodate the larger engine, giving it a more planted look on the road.
Performance: Stepping Up the Game
While TVS has yet to release the full technical sheet, industry insiders expect the NTORQ 150 to be powered by a 150cc single-cylinder engine tuned for a balance of performance and efficiency. Early estimates suggest an output in the range of 12–14 PS and torque figures around 12–13 Nm, which would put it in direct contention with the Yamaha Aerox 155 and Aprilia SR 175.
The scooter is expected to feature multiple ride modes, a hallmark of the NTORQ series, allowing riders to toggle between performance-oriented and economy settings. Suspension duties are likely handled by telescopic forks at the front and a monoshock at the rear, tuned for a mix of sporty handling and urban comfort.
Technology and Features: Loaded for the Modern Rider
TVS has built a reputation for offering segment-leading features, and the NTORQ 150 continues that tradition. Confirmed highlights include:
Full LED lighting for headlamp, tail lamp, and indicators.
A colour TFT instrument cluster with Bluetooth connectivity.
Turn-by-turn navigation, voice assist, and call/SMS alerts via the TVS SmartXonnect system.
Single-channel ABS as standard, ensuring enhanced braking safety.
An external fuel filler for convenience and generous under-seat storage, expected to be in the 20–25 litre range.
These features position the NTORQ 150 not just as a performance scooter, but as a tech-savvy urban mobility solution.
Market Strategy: Competitive Pricing to Disrupt Rivals
By launching the NTORQ 150 at ₹1.19 lakh, TVS has undercut most of its direct competitors in the premium scooter space. This aggressive pricing strategy is likely aimed at drawing in both existing NTORQ 125 owners looking to upgrade and new buyers who might otherwise consider rival brands.
The timing of the launch—just ahead of the festive season—is also strategic, as this period traditionally sees a surge in two-wheeler sales. TVS is expected to leverage its extensive dealer network and strong after-sales service reputation to quickly ramp up deliveries.
Industry Impact and Outlook
The 150cc scooter segment in India has been gaining traction, driven by urban riders who want the convenience of a scooter with the thrill of motorcycle-like performance. With the NTORQ 150, TVS is not only expanding its product portfolio but also signalling its intent to be a dominant player in this space.
Analysts believe that if the NTORQ 150 delivers on its performance promises while maintaining TVS’s hallmark reliability, it could become a segment benchmark. The introductory pricing is seen as a calculated move to build early momentum, with a possible price revision once the model gains traction.
What’s Next
Bookings for the NTORQ 150 are now open across India, with deliveries expected to commence within the next two weeks. TVS is also likely to introduce special edition variants and accessory packages in the coming months to keep the buzz alive.
If the NTORQ 150 lives up to the hype in real-world tests, it could redefine expectations in the premium scooter category—offering a blend of style, performance, and technology at a price point that’s hard to ignore.
Sources: Reuters, BikeDekho, DriveSpark, BikeWale
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