Umiya Mobile Ltd has announced the opening of 19 new retail stores across Gujarat and Maharashtra, strengthening its presence in Tier 2 and Tier 3 markets. The expansion reflects the company’s aggressive growth strategy post-IPO, aiming to enhance accessibility and customer engagement in India’s fast-growing mobile retail sector.
Umiya Mobile Ltd, one of India’s fastest-growing multi-brand mobile and consumer electronics retail chains, is set to expand its reach with 19 new retail outlets. Operating under the brands Umiya Mobile and MyPhone, the company has built strong customer trust by offering smartphones, accessories, and consumer electronics from leading global brands.
Key highlights from the announcement include
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The expansion includes new stores across Gujarat and Maharashtra, targeting Tier 2 and Tier 3 cities.
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The company aims to strengthen its market presence post-IPO, leveraging increased capital for growth.
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Umiya Mobile currently operates a wide portfolio of products, including smartphones, mobile accessories, and consumer electronics.
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The new outlets will enhance accessibility for customers in semi-urban and rural regions.
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The company’s dual-brand strategy, Umiya Mobile and MyPhone, continues to drive customer engagement and loyalty.
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This expansion is part of a larger plan to add over 30 stores in the near future.
By opening 19 new stores, Umiya Mobile is reinforcing its position as a key player in India’s mobile retail industry. The move highlights the company’s commitment to expanding reach, improving customer experience, and tapping into high-potential regional markets.
Sources: The Sunday Guardian, Rediff Money, ScanX Trade