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Urban Company Limited, the leading app-based platform for beauty and home services, has successfully raised Rs 854 crore from anchor investors just a day before its initial public offering (IPO) opens for public subscription. This strong anchor book subscription marks a tremendous boost of confidence from prominent domestic and international institutional investors, setting the tone for what promises to be one of 2025’s marquee tech IPOs.
Significant Milestones: Anchor Investment Highlights
Urban Company allocated 8.29 crore equity shares at Rs 103 per share to anchor investors, amounting to Rs 854 crore in pre-IPO funding
The anchor round saw participation from 59 funds, including marquee names such as Government Pension Fund Global, Nomura Funds, Fidelity Funds, Florida Retirement System, Aditya Birla Sun Life, ICICI Prudential, SBI Mutual Fund, Goldman Sachs, CitiGroup Global, and Bajaj Allianz
The IPO, priced in a band of Rs 98-103 per share, will open for subscription on September 10 and close on September 12, 2025
The company aims to raise Rs 472 crore through fresh share issuance, while existing investors will sell stakes worth Rs 1,428 crore via an offer-for-sale (OFS) route
Early market indicators suggest strong interest, with grey market premiums signaling potential listing gains above 30%
Urban Company’s Business And Market Position
Founded in 2014, Urban Company has rapidly emerged as India’s largest full-stack online marketplace for quality-driven beauty, wellness, and home services. Operating in over 12,000 micro-markets nationwide, the company leverages technology to connect millions of consumers with verified service professionals across hundreds of service categories. Their app-enabled platform blends convenience, trust, and a seamless booking experience—underpinned by rigorous professional vetting and customer support.
Investment Purpose And Use Of IPO Proceeds
Urban Company plans to deploy the fresh capital raised primarily for technology enhancement and development of new offerings that deepen customer engagement. Investments will include cloud infrastructure upgrades, product innovation, expansion of its workforce, marketing initiatives to further brand reach, and strengthening back-end operations. Office lease payments and general corporate purposes are also earmarked uses of the funds, reflecting the company’s robust scale-up trajectory.
Institutional Confidence And Market Sentiment
The unprecedented participation from a diverse array of blue-chip institutional investors underscores sustained faith in Urban Company’s growth prospects. By attracting global pension funds, mutual funds, insurance companies, and private equity heavyweights, the firm has demonstrated its ability to convince sophisticated investors of its long-term potential despite operating in a low-margin services sector. The considerable grey market premium ahead of the IPO confirms enthusiasm among retail and institutional investors alike.
Financial Performance Snapshot
Urban Company has exhibited robust revenue growth, posting 30% year-on-year growth in its latest fiscal, supported by increasing digital adoption among customers. However, investors are advised to note that core profitability remains a challenge as the company continues to invest heavily in customer acquisition and technology infrastructure. Its valuation at approximately Rs 14,790 crore at the upper band reflects premium pricing typical for technology-platform companies with strong market positions and high growth potential.
Guidance For Investors
Market experts suggest that Urban Company’s IPO is a high-reward, high-risk proposition suited for investors with a long-term outlook given sector challenges and valuation multiples. While the company benefits from a large serviceable market opportunity worth over USD 60 billion, core profitability needs to improve sustainably. Retail investors should weigh growth potential against risks and apply with caution, making informed decisions based on risk tolerance and portfolio diversification needs.
Looking Ahead: Public Subscription And Listing Plans
The public issue opens on September 10 and will remain accessible till September 12, with the allotment expected by mid-September. The shares are slated to debut on major stock exchanges, BSE and NSE, by September 17, 2025. Given the strong anchor book and early market enthusiasm, Urban Company’s listing is anticipated to be a significant market event, attracting considerable investor participation.
Sources: Economic Times, Moneycontrol, Fortune India, India Today, Financial Express
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