USK Capital, the family office of Uday Kotak, has acquired Go Raw, a leading U.S.-based seed-based snacking brand. The deal marks Juggernaut Capital Partners’ exit after successfully scaling the company’s revenue and distribution. The acquisition underscores growing investor interest in plant-based, minimally processed food brands catering to health-conscious consumers.
USK Capital, the investment arm of Uday Kotak, founder and former CEO of Kotak Mahindra Bank, has acquired Go Raw, a Northbrook, Illinois-based seed-based snacking company. The transaction represents a strategic move into the health-conscious food sector, aligning with global demand for organic, clean-label, and plant-based products.
Go Raw, founded in 2002, has built a strong reputation for sprouted seed snacks, granola, salad toppings, and clusters. Under Juggernaut Capital Partners’ ownership, the brand more than doubled its revenue, expanded distribution across grocery, natural, club, and e-commerce channels, and broadened its product portfolio while maintaining its commitment to minimally processed ingredients.
Key Highlights:
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Acquirer: USK Capital, family office of Uday Kotak.
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Seller: Juggernaut Capital Partners, which scaled Go Raw’s operations and footprint.
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Brand Strength: Known for organic, sprouted seed-based snacks with clean-label positioning.
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Growth Track Record: Revenue more than doubled during Juggernaut’s ownership.
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Market Context: Rising demand for plant-based, minimally processed foods globally.
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Strategic Impact: Acquisition positions USK Capital in the fast-growing health and wellness food segment.
This acquisition highlights the increasing convergence of global capital with consumer health trends, signaling strong growth potential for Go Raw under new ownership.
Sources: Yahoo Finance, Morningstar, PE Hub, Third News