Image Source : 123telugu.com
The pre-launch event for SS Rajamouli and Mahesh Babu’s film “Varanasi” reportedly cost ₹30 crore, with Shruti Haasan paid ₹1 crore for her performance. Held in Hyderabad, the event featured global-scale production, celebrity appearances, and lucrative streaming deals, redefining promotional standards in Indian cinema.
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SS Rajamouli and Mahesh Babu’s upcoming film “Varanasi” made headlines with its extravagant pre-launch event held at Ramoji Film City, Hyderabad, on November 15, 2025. Touted as one of the most ambitious promotional events in Indian cinema, the gathering reportedly cost ₹30 crore and featured a star-studded lineup including Shruti Haasan, Priyanka Chopra, and Prithviraj Sukumaran.
The film, previously known as SSMB29, is now officially titled “Varanasi” and is being positioned as a global cinematic experience. The event’s grandeur was matched by its commercial success, with streaming rights sold to Jio Hotstar for ₹50 crore, even before the film’s release.
Key highlights from the event include:
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Shruti Haasan was paid ₹1 crore for her power-packed performance, adding glamour and musical appeal to the launch.
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SS Rajamouli unveiled the first look of the ₹1,200 crore film, introducing Mahesh Babu’s character Rudhra.
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The event featured multilingual presentations and international guests, reflecting the film’s global aspirations.
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Ajay-Atul’s live orchestral performance and immersive stage design elevated the cinematic atmosphere.
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The production team revealed that the film will be shot across multiple continents, with a storyline rooted in Indian mythology and global adventure.
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The ₹30 crore spent on the event covered logistics, celebrity fees, stage production, and digital broadcasting infrastructure.
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Industry experts noted that the scale of this launch sets a new benchmark for Indian film promotions, blending spectacle with strategic monetization.
Sources: Moneycontrol, Republic World, Sakshi Post.
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