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Whatfix, a global leader in Digital Adoption Platforms (DAP), is spearheading digital transformation in the financial services sector worldwide with its proprietary generative AI (GenAI)-powered product suite. As financial institutions grapple with growing regulatory demands, complex legacy systems, and rising customer expectations, Whatfix equips them to embrace change seamlessly while delivering measurable gains in productivity, compliance, and return on investment.
Key Takeaways From Whatfix’s Financial Services Transformation Initiative
Whatfix supports top financial services institutions across over 40 countries, including names like Sentry Insurance, ICICI Bank, Old Mutual, Mountain America Credit Union, and Grant Thornton, helping these organizations navigate digital modernization complexities and compliance needs.
According to Bain & Company’s 2024 Banking Trends Survey, only 58% of banking leaders feel confident about modernizing core systems, even though 43% prioritize investment in new technologies. Whatfix’s AI-driven digital adoption tools address this confidence gap by enabling secure, scalable, and user-friendly transformation.
The Whatfix product suite is built around three main AI-powered capabilities: digital adoption to guide users within any software environment, no-code analytics to identify and resolve adoption gaps, and application simulation offering safe hands-on training through realistic software replicas.
Enabling Scalable GenAI-Driven User Empowerment At Every Step
The platform embeds real-time, contextual guidance within mission-critical financial platforms such as core banking, insurance claims management, wealth management, loan origination, and CRM systems, simplifying complex workflows like KYC and anti-money laundering checks.
Whatfix’s proprietary GenAI agents automate intelligent content generation, uncover actionable insights, and provide personalized, adaptive user support, making processes faster, smarter, and more compliant at scale.
With AI amplifying human capability, Whatfix fosters a “system of intelligence and action,” enabling institutions to move beyond disconnected point solutions toward unified, intelligent digital execution.
Impressive Results Driving Transformation in Financial Services
Financial institutions leveraging Whatfix report as much as an 84% reduction in onboarding and training time for digital platforms, along with $1 million in annual cost savings by boosting compliance and self-service capabilities.
Users achieve up to 88% self-sufficiency, reducing support queries by 45-60%, and increasing productivity by 50%, driving an average 10X return on investment in operational efficiency and loan processing growth.
Customer testimonials include accolades from Sentry Insurance noting 94% user engagement and accelerated proficiency in Workday adoption, and Old Mutual crediting Whatfix’s responsiveness and exceptional customer service as key differentiators.
Strategic Expansion and Focus on Financial Services Vertical
Since 2020, Whatfix has deepened its focus on financial services, driven by an 80% year-over-year increase in new customers in the sector and a net revenue retention of 112% in 2025, reflecting sustained customer growth and expanding usage.
The company has expanded its industry footprint from insurance to banking, lending, wealth management, and public sectors globally, addressing complex regulatory environments with AI-powered digital adoption.
Vipul Gupta, Whatfix’s Head of Revenue Operations and Industry Strategy, leads the firm’s vertical strategy with data-driven insights and technology-led innovation, supporting enterprises in delivering seamless digital transformations.
The Future of Digital Adoption in Financial Services With Whatfix
Whatfix is advancing “userization,” putting user experience and empowerment at the core of digital investments, ensuring maximum ROI across the application lifecycle.
Its GenAI-powered platform enables continuous adaptation and improvement by collecting in-the-moment user feedback, behavioral analytics, and personalized guidance tailored to diverse user roles and multilingual teams.
With a global presence across offices in the US, India, UK, Germany, Singapore, and Australia, Whatfix serves over 700 enterprises, including 80+ Fortune 500 companies such as Shell, Schneider Electric, and UPS, becoming a trusted partner for digital transformation.
Whatfix’s leadership in integrating AI and user-centric innovation strategically positions it as a catalyst for enabling financial institutions worldwide to meet modernization, security, and customer experience challenges while achieving scalable growth and efficiency.
Source: Whatfix newsroom, PR Newswire, and Bain & Company.
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