Dictionary.com has named “67” (pronounced “six-seven”) as the 2025 Word of the Year, highlighting its viral spread among Gen Alpha as an ambiguous, playful slang reflecting the rapid evolution of digital language and youth culture.
                                        
                        
	In a surprising yet telling choice, Dictionary.com has crowned “67” as the Word of the Year for 2025 — a term that isn’t even a traditional word. Pronounced “six-seven,” this viral slang originated from the 2024 song “Doot Doot (6 7)” by Skrilla and soared in popularity through TikTok videos and memes, becoming an inside joke among Generation Alpha.
	 
	Key Highlights:
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		“67” embodies ambiguity; some interpret it as “so-so” or “maybe this, maybe that,” often accompanied by a hand gesture conveying uncertainty or indifference.
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		Its usage is widespread among young people, infiltrating classrooms and social media, prompting educators and parents to grapple with its meaning and frequency.
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		The term exemplifies “classic brainrot slang,” embodying playful absurdity and social signaling more than literal meaning.
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		Lexicographers noted a sixfold increase in online mentions of “67” during October 2025 compared to all of 2024, underscoring its rapid viral rise.
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		This selection reflects how language evolves at unprecedented speeds through online culture, shaping communication among new generations.
	As Steve Johnson, Director of Lexicography at Dictionary Media Group, explains, “When people say ‘67,’ they’re not just repeating a meme; they’re shouting a feeling,” capturing the embodiment of cultural shifts in language.
	 
	Sources: Dictionary.com, ABC News, Times of India, Economic Times, NDTV, CBS News, People