WOW STORY OF THE DAY: From a Spice Stall to Global Flavor: The McCormick Story

Updated: December 21, 2025 16:43

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McCormick began in 1889 when Willoughby McCormick started selling spices and extracts from a small cellar in Baltimore. Today, it’s the world’s largest spice company, generating $6.7B in 2025 revenue with 8% YoY growth. Its journey from local blends to global kitchens shows how flavor became a business empire.

The story of McCormick & Company is one of persistence and taste. Founded in 1889 by 25-year-old Willoughby McCormick, the company started with just a few products — root beer, fruit syrups, and spices — sold door-to-door from a cellar in Baltimore, Maryland.

Tragedy struck in 1903 when a fire destroyed the company’s headquarters. Remarkably, McCormick rebuilt within days, showing resilience that would define its future. By the early 20th century, McCormick had expanded into seasonings, extracts, and spices, becoming a household name in America.

The company’s growth accelerated through acquisitions, including Lawry’s, Schwartz, and French’s Mustard, making McCormick a global powerhouse. Its focus on innovation — from flavor forecasting to sustainable sourcing — kept it ahead of competitors.

Fast forward to 2025, McCormick reported $6.7B in annual revenue, with 8% year-over-year growth. Demand for spices and seasonings surged as consumers embraced cooking at home, global cuisines, and healthier eating. McCormick’s commitment to sustainability, including sourcing herbs and spices responsibly, has also strengthened its reputation.

Notable Updates & Major Takeaways

Origin: Founded in 1889 in Baltimore by Willoughby McCormick.
Resilience: Rebuilt after a devastating fire in 1903.
Global Reach: Owns brands like Lawry’s, Schwartz, and French’s Mustard, selling in 150+ countries.
Revenue Growth: Reported $6.7B in 2025, with 8% YoY growth.
Innovation: Uses flavor forecasting to predict global food trends.
Future Outlook: Expanding into plant-based seasonings and digital recipe platforms to capture new generations.

Closing Note

McCormick’s journey from a cellar spice stall to a $6.7B global flavor leader proves that even the simplest ingredients can build a lasting legacy. By blending resilience, innovation, and taste, McCormick didn’t just season food — it seasoned culture.

Sources: McCormick Official History, Statista, Food Business News

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