WOW STORY OF THE DAY From Family Feud to Footwear Fame: How Adidas Split the Path and Stitched Global Sportswear Success

Adidas began in 1949 when Adi Dassler, after splitting from his brother Rudolf (founder of Puma), launched his own sportswear brand. From humble beginnings in Germany, Adidas grew into a global powerhouse. By 2025, Adidas reported €23B in revenue, driven by sneakers, sports sponsorships, and sustainability initiatives.

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