Xiaomi CEO Lei Jun kicked off 2026 with a headline-grabbing livestream, dismantling the company’s new YU7 electric SUV to counter viral criticism and showcase build quality. The four-hour session highlighted Xiaomi’s confidence in its EV ambitions, sparking debate on safety, materials, and whether the YU7 can truly rival Tesla in China’s market.
In a dramatic start to 2026, Xiaomi CEO Lei Jun hosted a livestream where engineers tore down the YU7 electric SUV, the company’s flagship EV positioned as a Tesla competitor. The event, lasting nearly five hours, was framed as a direct response to online skepticism about Xiaomi’s entry into the electric vehicle space.
Lei Jun emphasized transparency, inviting viewers to witness the materials, safety features, and engineering quality firsthand. The teardown revealed Xiaomi’s focus on battery safety, chassis durability, and advanced infotainment systems, aiming to reassure potential buyers and investors.
Industry analysts note that while the livestream boosted buzz, Xiaomi faces challenges in scaling production and meeting its ambitious 2026 delivery target of 550,000 units. Still, the bold move reflects a growing trend of tech companies using public demonstrations to build trust in new markets.
Notable Updates and Major Takeaways
Livestream impact: Lei Jun dismantled YU7 SUV live to counter criticism.
Transparency push: Highlighted safety, materials, and engineering quality.
Market ambition: Xiaomi targets 550,000 YU7 deliveries in 2026.
Competitive edge: Positioned as a Tesla rival in China’s EV market.
Public reaction: Sparked debate on credibility and production readiness.
Conclusion
Xiaomi’s teardown of the YU7 underscores its confidence and aggressive positioning in the EV sector. While challenges remain, the livestream has amplified consumer interest and set the stage for a high-stakes battle with Tesla and other global automakers.
Sources: Times of India, TechNode, CarNewsChina