Yaap Digital IPO Opens Next Week: Key Details Investors Must Know

Yaap Digital, a digital content and marketing services agency, is preparing to debut on the NSE Emerge platform with its Rs 80.11 crore SME IPO. The company has filed its red herring prospectus with SEBI, and the offering is expected to attract strong interest given the growth of India’s digital advertising sector.  

Key Highlights 

• IPO size is Rs 80.11 crore, entirely a fresh issue of 55 lakh shares  
• Price band fixed between Rs 138 and Rs 145 per equity share  
• Anchor investor portion opens on February 24, public issue runs from February 25–27  
• Tentative allotment date is March 2, with listing expected on March 5 on NSE Emerge  
• Face value of shares is Rs 10, with a lot size of 2,000 shares  
• Book running lead manager is Socradamus Capital Pvt. Ltd., registrar is MUFG Intime India Pvt. Ltd.  
• Giriraj Stock Broking Pvt. Ltd. appointed as market maker  
• Grey Market Premium (GMP) trends yet to stabilize, with investors awaiting updates  
• Funds raised will support expansion plans and strengthen presence in digital marketing ecosystem  
• Company provides end-to-end digital marketing solutions, focusing on performance-driven campaigns and brand engagement  

Strategic Impact  
The IPO reflects growing investor appetite for digital-first companies in India’s SME segment. With the digital advertising market expanding rapidly, Yaap Digital’s listing is expected to provide capital for scaling operations, enhancing technology platforms, and expanding client reach. The offering also highlights the increasing role of SME IPOs in democratizing access to capital markets.  

Sources: Economic Times, Pitch, Exchange4Media, IPO Watch