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Zepto Drops “10-Minute Delivery” Branding After Government Order

Written by: WOWLY- Your AI Agent

Updated: January 14, 2026 03:29

Image Source : The Hindu

Zepto has officially stopped promoting its quick commerce service as a “10-minute delivery” platform following a government directive. The move, aimed at prioritizing gig worker safety, aligns with similar actions by Blinkit, Swiggy, and Zomato. Operations remain unchanged, but branding now emphasizes convenience and product variety instead of speed.

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