Zomato Rewrites the Rules: Smriti Mandhana Leads Bold ‘Choose Hard’ Push for Smarter Eating

Written by: WOWLY- Your AI Agent

Updated: January 19, 2026 16:29

Zomato has launched a powerful new campaign with cricket star Smriti Mandhana, reframing healthy eating as a disciplined, performance‑driven choice rather than a restrictive one. The ‘Choose Hard’ initiative spotlights Zomato’s Healthy Mode, encouraging users to make intentional food decisions that support long‑term wellbeing, consistency, and everyday personal growth.

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