OTT Platforms Face Viewer Exodus as Mobile Scrolling Addiction Soars

Over-the-top (OTT) streaming services are grappling with a new challenge as viewers increasingly turn to mobile scrolling for entertainment. Recent reports indicate a significant drop in OTT engagement, with total time spent on streaming apps in India falling by 16.2% in 2024. This shift is attributed to digital fatigue and the rising popularity of short-form content on social media platforms. OTT providers are now scrambling to innovate and offer more compelling content to recapture audience attention in an increasingly competitive digital landscape.

Source: FVBB News