Parle Products Names Mayank Shah CMO Amid Rising Global Brand Visibility

Pearl Doshi - Gujarat Bureau May 21, 2026 4,800 Views

Parle Products has officially elevated Mayank Pravinchandra Shah to Chief Marketing Officer (CMO). Shah, associated with the company for over two decades, will now lead marketing strategy, brand development, and consumer engagement across Parle’s biscuits, confectionery, and snacks portfolio. His promotion coincides with Parle’s rising global visibility after the viral “Melodi” moment.

On May 20, 2026, Parle Products confirmed Shah’s elevation to CMO. This leadership transition comes at a time when Parle is enjoying unprecedented international attention, following Prime Minister Narendra Modi’s viral gesture of gifting Parle’s Melody toffees to Italian Prime Minister Giorgia Meloni in Rome.

Mayank Shah’s Journey

Shah has been with Parle for over 20 years, holding senior roles in brand management and marketing.
Prior to this promotion, he served as Vice President – Marketing, where he strengthened Parle’s brand portfolio and sustained its leadership in India’s packaged food segment.
He has played a pivotal role in campaigns for Parle-G, Melody, Mango Bite, Poppins, Kismi, and Mazelo, ensuring consumer-centric positioning and value-driven marketing.

Responsibilities As CMO

Marketing Strategy: Steering Parle’s overall marketing roadmap in India and abroad.
Brand Development: Expanding the reach of flagship brands like Parle-G and Melody.
Consumer Engagement: Driving initiatives to connect with younger demographics and global audiences.
Global Expansion: Leveraging viral cultural moments to strengthen Parle’s international presence.

Strategic Importance

Shah’s elevation comes at a crucial time when Indian FMCG brands are gaining global recognition. His leadership is expected to:
Enhance Parle’s international footprint, especially in confectionery.
Build on the momentum of Melody’s viral diplomatic moment.
Strengthen Parle’s position against competitors in India’s fast-growing packaged food market.

Leadership Highlights

•⁠ ⁠Mayank Shah elevated to Chief Marketing Officer at Parle Products

•⁠ ⁠Over two decades of experience in brand management and marketing

•⁠ ⁠Former Vice President – Marketing, instrumental in Parle-G and Melody campaigns

•⁠ ⁠Will lead marketing strategy, brand development, and consumer engagement

•⁠ ⁠Promotion coincides with Parle’s rising global visibility after “Melodi” viral moment

•⁠ ⁠Focus on expanding Parle’s reach in India and over 100 export markets

Sources: BW Marketing World, News18, Outlook Business, Pitch

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