PM Modi Urges Use of Eco-Friendly, Locally Made Ganpati Idols

NEW DELHI — Prime Minister Narendra Modi has issued a nationwide appeal for citizens to adopt environmentally sustainable practices ahead of the upcoming Ganesh Utsav. During the 135th episode of his monthly radio broadcast, Mann Ki Baat, aired on Sunday, June 28, 2026, the Prime Minister urged families and housing societies to install Ganesha idols made from natural soil or clay, explicitly advising against the use of Plaster of Paris (PoP).

In his address, the Prime Minister highlighted that although the festival is several months away, the preparation of idols begins well in advance. By raising the issue now, he aims to influence both the manufacturing process and consumer choices, encouraging a shift toward materials that are less harmful to the environment.

Strengthening the 'Vocal for Local' Initiative

A significant portion of the Prime Minister’s appeal focused on the economic impact of festival preparations. He urged citizens to ensure that their chosen idols are "made from the soil of our own country and crafted by the hands of our own potters and local artisans."

By choosing locally crafted clay idols, consumers can directly support India's traditional crafts sector. This alignment with the government's "Vocal for Local" initiative, he argued, not only preserves traditional craftsmanship but also sustains the livelihoods of thousands of artisans and potters across the country. He further advised buyers to verify the materials used in the idols they purchase and their country of origin, discouraging the use of imported alternatives that do not align with sustainable or local manufacturing standards.

Environmental Responsibility and Rituals

The Prime Minister underscored the ecological benefits of traditional clay idols, noting that they dissolve naturally in water after immersion rituals. This process contrasts sharply with PoP idols, which often contain non-biodegradable chemicals that persist in rivers, lakes, and ponds, leading to long-term pollution.

"Clay idols dissolve naturally in water after the worship rituals conclude. This helps protect our rivers, ponds, and the environment. It allows us to uphold our faith while also fulfilling our responsibility towards nature," the Prime Minister stated. He expressed confidence that citizens would give "serious thought" to these matters and take steps in the national interest, balancing religious tradition with environmental stewardship.

Quote Section

"Please make an effort to ensure that the idol of Ganpati Bappa installed in your home, society, or neighbourhood is made from the soil of our own country and crafted by the hands of our own potters and local artisans," Prime Minister Modi said. He added, "I also urge those who make Ganesh idols to prioritise clay idols, and I ask buyers to check what the idol is made of and which country it was produced in. Do not buy idols made of Plaster of Paris at all."

Why It Matters

This appeal is significant as it attempts to shift the cultural norms of a major national festival toward long-term environmental sustainability. For consumers, it promotes conscious purchasing behavior, while for local artisans, it provides a crucial boost in demand. For the environment, reducing the immersion of PoP idols is essential for preserving the water quality of India’s urban and rural water bodies.

Key Facts at a Glance

• National Appeal: PM Modi urged citizens to choose natural clay idols over Plaster of Paris (PoP).

• Vocal for Local: The initiative aims to support Indian potters and artisans while reducing reliance on foreign-made or non-standard idols.

• Environmental Goal: The use of clay supports natural dissolution in water bodies, protecting rivers and lakes from long-term pollution.

• Actionable Advice: The Prime Minister asked buyers to verify the origin and material of idols before purchase.

FAQ

Why is the Prime Minister asking people to avoid Plaster of Paris idols?

PoP idols are often non-biodegradable and contain chemicals that cause pollution when immersed in rivers, lakes, and other water bodies. Clay idols dissolve naturally, minimizing ecological impact.

How does buying local idols strengthen the economy?

By purchasing idols from local potters and artisans, citizens support the "Vocal for Local" mission, ensuring that income remains within the domestic crafts sector and helping local livelihoods.

When is Ganesh Utsav 2026?

Ganesh Utsav is scheduled to be celebrated in September 2026.

Where can people find locally made clay idols?

Citizens are encouraged to source idols from local artisans, neighborhood markets, and regional craft fairs rather than relying on mass-produced, non-biodegradable alternatives.

Official Sources

• Mann Ki Baat (135th Episode), broadcast on June 28, 2026.

• Government of India, Press Information Bureau (PIB) releases.