PVR INOX Targets 20% Luxury Screens by 2026, Scaling Up Premium Cinema Experience

PVR INOX, India's largest multiplex chain, will expand its luxury cinema business substantially. Renaud Palliere, CEO of The Luxury Collection and Innovation, said he plans to take luxury screens from the current 15% to 20% of total screens in the next 12-18 months. This growth encompasses premium formats such as Director's Cut, Insignia, and Luxe, with improved amenities like ultra-comfortable seating and at-seat service. The development follows as PVR INOX is gearing up to expand to 2,000 screens by 2026 with focus on Tier-II and Tier-III towns. The firm is spending around Rs 200 crore to install 100 new screens in 2024 with an asset-light approach for growth ahead.
Source: Exchange4Media, Business Standard