Radico Khaitan's Royal Ranthambore Whisky Enters CSD Market

Radico Khaitan Ltd. has announced the introduction of its premium Royal Ranthambore Whisky to the Canteen Stores Department (CSD) market, marking a significant milestone in the company's premium growth strategy. This move expands the availability of the luxury whisky brand to defense personnel and their families. Royal Ranthambore, inspired by the majesty of Ranthambore and its tigers, is a blend of rare imported malts and grain whiskies crafted with oak-infused Indian grain neutral spirit. The brand, endorsed by Bollywood star Saif Ali Khan, has already gained recognition, winning awards at international competitions. This strategic expansion into the CSD market is expected to boost Radico Khaitan's presence in the premium spirits segment.

 

Source: Radico Khaitan Ltd. Press Release