Ralph Lauren Criticised For Bandhani Skirt Without Credit To India’s Artisan Roots

On April 21, 2026, Ralph Lauren listed a cotton wrap skirt described as “Bandhani-inspired” on its website. The omission of India’s name and artisan acknowledgment sparked outrage online, with influencers and consumers calling out the fashion giant for erasing cultural heritage.

The Controversy

The skirt, priced at ₹44,800 (approx. $500), is part of Ralph Lauren’s Polo line.

Product description references “traditional tie-dye techniques” but does not mention India.

Social media users, including influencer Shefali Vaidya, criticized the brand for commodifying Bandhani while ignoring its roots.

Critics argue the skirt uses printed fabric, not authentic hand-tied Bandhani, undermining the craft’s labor-intensive artistry.

Bandhani’s Cultural Significance

Originates from Gujarat and Rajasthan, dating back thousands of years.

Involves tying tiny sections of cloth before dyeing, creating intricate dotted and geometric patterns.

Deeply tied to weddings, festivals, and regional identity, with colors symbolizing joy, fertility, and prosperity.

Recognized as a GI-tagged craft, protecting its authenticity.

Industry Context

The backlash follows Ralph Lauren’s earlier controversy over describing jhumka earrings as “vintage.”

Highlights a recurring debate in fashion: where inspiration ends and appropriation begins.

Critics demand global brands provide clear attribution and collaboration with artisan communities when drawing from traditional crafts.

Key Highlights

•⁠  ⁠Ralph Lauren skirt priced at ₹44,800 sparks cultural appropriation debate

•⁠  ⁠Critics say design mimics Bandhani without crediting India or artisans

•⁠  ⁠Bandhani is a centuries-old GI-tagged craft from Gujarat and Rajasthan

•⁠  ⁠Social media backlash amplified by influencers and viral videos

•⁠  ⁠Renewed calls for transparency and artisan collaboration in global fashion

Sources: Business Today, Moneycontrol, Firstpost, NRI Pulse, DESIblitz