Reliance Expands FMCG Portfolio with Iconic Velvette Brand Acquisition

Reliance Consumer Products Limited (RCPL) has acquired Velvette, the pioneering personal care brand known for introducing sachet packaging in India. This strategic move strengthens RCPL's presence in the FMCG sector, particularly in personal care. Velvette, founded by CK Rajkumar, revolutionized the industry by making products accessible to millions through innovative packaging. RCPL plans to revitalize the brand, starting with shampoos in Tamil Nadu before expanding nationwide. This acquisition aligns with Reliance's strategy of reviving legacy Indian brands and making them relevant for modern consumers.
Source: Business Standard