Sacred Sips & Soaring Sales: Coca-Cola Finds Its Flow at Maha Kumbh

Unknown Apr 02, 2026 1,100 Views

Coca-Cola India reported double-digit volume growth in Q1 FY25 on the strength of Thums Up and trademark Coca-Cola, along with a record 18 crore servings during Maha Kumbh Mela. The company utilized 1,400 mobile stations and a 100 cooler-door wall to serve an estimated 660 million visitors, conve...