'Sanam Teri Kasam' 2.0: The Underdog Romance That Became a Box Office Baadshah

In a surprising twist of fate, the 2016 love drama 'Sanam Teri Kasam' is now India's top-grossing re-released film, nine years after its initial box office failure. It was initially a box office flop, but now the movie has raked in a whopping Rs 53.1 crore worldwide gross collection since February 7, 2025, when it was re-released.

The Harshvardhan Rane and Mawra Hocane headliner has taken down former record-bearer 'Tumbbad', raking over Rs 41.35 crore net within India alone. The incredible rags-to-riches tale has exhibited a staggering growth of 354.4% from its opening run, which had settled with Rs 9.1 crore net.

Industry insiders credit this spectacular turnaround to the depth of emotion, soulful music, and robust performances in the film, which found favor with audiences over time. The popularity of the movie on OTT platforms also contributed significantly to its revival.

As 'Sanam Teri Kasam' marches on to its victorious run, it's almost at the Rs 60 crore mark, cementing its position in Indian cinema history and demonstrating that some tales only improve with time.

Sources: The Indian Express, Goodreturns.in, News18, Koimoi