Smart Moves, Bright Homes: Signify’s Vision for Tier 2 India, Explained by Nikhil Gupta

Unknown Apr 02, 2026 1,100 Views

Signify, which used to be known as Philips Lighting, is shaking things up in the home comfort scene across India with a smart, tech-savvy approach that’s aimed at both tier 2 cities and urban tech lovers. Under the guidance of Nikhil Gupta, the brand is merging innovation, sustainability, a...

Key Highlights

•⁠ ⁠Smart, Sustainable Solutions: Signify’s EcoLink fans and lights come equipped with BLDC motors and IoT-enabled smart controls through the WiZ platform, perfectly catering to India’s growing demand for energy-efficient, high-performance, and customizable home solutions. Models like AiroElevate and AiroJewel boast features such as turbo mode, reverse airflow, and voice assistant integration—ideal for those long Indian summers and tech-savvy homeowners.

•⁠ ⁠Hyperlocal Expansion: By zeroing in on tier 2 cities, Signify is making cutting-edge lighting and comfort solutions available beyond just the big metros, tapping into the rising aspirations and digital engagement in smaller towns.

•⁠ ⁠Celebrity Connect: The appointment of actress Rashmika Mandanna as the brand ambassador enhances the brand’s appeal across generations and underscores its dedication to innovation, quality, and style.

•⁠ ⁠Digital-First Marketing: Signify is harnessing the power of influencers, OTT platforms, and targeted digital campaigns to connect with young, tech-savvy consumers, while also providing customizable lighting options and wellness-focused products like NatureConnect.

Outlook

As Indian consumers increasingly look for smart, sustainable, and stylish home solutions, Signify’s strategy positions it as a frontrunner in both innovation and accessibility. We can expect to see continued double-digit growth and further expansion into new markets, brightening homes across India with cutting-edge technology and local insights.

Source: Adgully, afaqs!, MediaBrief

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