The Medimix Miracle: How One Man Turned a Soap into a Global Phenomenon

Dr. A.V. Anoop, the founder of the world's largest-selling Ayurvedic bath soap Medimix, has written his autobiography "You Turn". This biography provides an insight into the illustrious career of Anoop, interspersed with personal stories and entrepreneurial learnings. As the Managing Director of the AVA Group of Companies, Anoop guided Medimix to international success in four decades. He is a well-known philanthropist and a prominent face in the movie industry as a producer of many award-winning movies.

 

"You Turn" takes one through Anoop's childhood, his commercial success, and his love of theater and cinema. The book has just been released in Tamil and English language versions, following the success of its Malayalam counterpart. Anoop's journey is an inspiration for those dealing with personal as well as professional crises, imparting lessons in perseverance and leadership. His book is published by Penguin Random House India, thereby spreading its reach to international readers.

 

Source: Medianews4u, Penguin Random House India