The 'Prashant' Effect: Swiggy's Viral Marketing Strategy Wins Hearts

Swiggy has entered the trending 'Prashant' meme wave, which was started by content creator Ayush pronouncing the word "croissant" as "Prashant" in a funny clip. The food ordering app shared on X, "Tum Prashant bologe, hum croissant samajh lenge," with more than 16,400 views and several comments in admiration of their marketing effort. People even posted screenshots proving that typing "Prashant" on Swiggy shows results for croissants. This action is viewed as a shrewd means to interact with viral content and increase brand presence. Britannia has also leveraged the trend, for a while changing their social media handle to "Britannia.Prashant."

 

Source: India TodaySwiggy has entered the trending 'Prashant' meme wave, which was started by content creator Ayush pronouncing the word "croissant" as "Prashant" in a funny clip. The food ordering app shared on X, "Tum Prashant bologe, hum croissant samajh lenge," with more than 16,400 views and several comments in admiration of their marketing effort. People even posted screenshots proving that typing "Prashant" on Swiggy shows results for croissants. This action is viewed as a shrewd means to interact with viral content and increase brand presence. Britannia has also leveraged the trend, for a while changing their social media handle to "Britannia.Prashant."

Swiggy has entered the trending 'Prashant' meme wave, which was started by content creator Ayush pronouncing the word "croissant" as "Prashant" in a funny clip. The food ordering app shared on X, "Tum Prashant bologe, hum croissant samajh lenge," with more than 16,400 views and several comments in admiration of their marketing effort. People even posted screenshots proving that typing "Prashant" on Swiggy shows results for croissants. This action is viewed as a shrewd means to interact with viral content and increase brand presence. Britannia has also leveraged the trend, for a while changing their social media handle to "Britannia.Prashant."