The South Indian Wave: Kiran Rao on What Makes Them Special

Kiran Rao points out that South Indian cinema excels because of its readiness to experiment creatively and present offbeat stories. South Indian cinema provides varied storytelling and cultural authenticity in contrast to Bollywood's formulaic style, which appeals to local and international viewers alike. Such films as "Baahubali" and "RRR" are cases in point, with international recognition. The dedication to originality and marketing efforts have driven its global success ahead of Bollywood, both in popularity and box office returns.

Source: Niche Film Farm, Times of India, Wikipedia