Thomas Cook India and SOTC Partner with Tourism New Zealand

Thomas Cook India and its group company SOTC Travel have partnered with Tourism New Zealand as part of a broader initiative to boost Indian tourist arrivals. This strategic alliance includes joint venture agreements with nine Indian travel companies, aiming to enhance travel experiences and promote New Zealand as a premier destination for Indian travelers. The partnership will focus on improving air connectivity and launching targeted marketing campaigns to drive off-peak visitation. With India emerging as a key growth market for New Zealand, this collaboration underscores the growing interest in strengthening tourism ties between the two countries.

Source: Business Standard, RNZ News, Skift