Valentine's Day 2025: Consumer Spending Set to Break Records

Love is in the air, and wallets are opening wide as Valentine's Day 2025 approaches. The National Retail Federation projects record-breaking spending of $27.5 billion, surpassing last year's $25.8 billion. Consumers plan to shell out an average of $188.81 on gifts and experiences. Online shopping leads the way at 38%, followed by department stores at 34%. Gen Z is outpacing millennials, with an expected average spend of $208. Top gift categories include candy, flowers, and jewelry, with a growing trend towards personalized and sustainable options. Retailers are gearing up with omnichannel strategies to capture both digital and in-store shoppers.

Sources: National Retail Federation, Digital Commerce 360, Newsweek