Whisky Wonders: Radico Khaitan’s Double Launch Shakes Up India’s Premium Spirits Scene

Unknown Apr 02, 2026 750 Views

Radico Khaitan, one of India’s leading spirits makers, has made a bold double entry into the premium segment with the launch of Morpheus Super Premium Whisky and TRIKĀL Indian Single Malt. These launches mark a strategic push to capture both the growing super-premium and luxury whisky marke...

Twin Launches for Distinct Tastes:

Morpheus Super Premium Whisky is crafted from imported Scotch malts and Indian grain spirits, aged in bourbon barrels, and priced between ₹1,200 and ₹1,500. It targets aspirational, younger drinkers seeking accessible luxury and bold flavors for everyday celebrations.

TRIKĀL Indian Single Malt is a refined, heritage-driven whisky distilled at the historic Rampur Distillery. Priced between ₹3,500 and ₹4,500, it features warm spice, vanilla, stone fruits, honeyed peat, and subtle smoke—crafted for connoisseurs and those seeking a layered, contemplative sipping experience. Initially available in Uttar Pradesh, Haryana, and Maharashtra, TRIKĀL is set for a wider domestic and international rollout.

Strategic Premiumisation:

The launches are part of Radico’s broader premiumisation strategy, capitalizing on a surge in demand for high-end spirits among Indian consumers. The company has already seen success with brands like Morpheus Brandy (60% market share in super-premium brandy) and Rampur Indian Single Malt.

Financial Momentum:

Radico Khaitan reported its strongest-ever financial results in FY25, with an 18% year-on-year revenue growth and a record full-year EBITDA of ₹668 crore. Q4 profit surged 70.8% to ₹92 crore, and the company’s focus on innovation, backward integration, and distribution expansion continues to drive growth.

Stock Market Reaction:

Despite the high-profile launches, Radico Khaitan’s stock has remained relatively stable in the short term, reflecting a -0.89% move on the day and a slight dip of 1.54% over the past month. However, the stock has delivered a robust 16.85% gain over three months and an impressive 45% return over the past year, underscoring strong investor confidence in the company’s long-term premiumisation journey.

Analyst Sentiment:

Analysts remain bullish, with most maintaining “Buy” or “Strong Buy” ratings and target prices as high as ₹2,700, citing Radico’s leadership in the fast-growing premium spirits category and its ability to capture evolving consumer preferences.

Outlook:

Radico Khaitan’s dual whisky launch is seen as a strategic leap in India’s premium alcobev market. With a blend of heritage, innovation, and aspirational branding, the company is poised to deepen its footprint among both new-age whisky drinkers and seasoned connoisseurs—setting the stage for continued growth and premium market dominance.

Sources: CNBC TV18, Economic Times, Business Today, The Hindu Business Line, Financial Express, NDTV Profit, Spiritz

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