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Why Is ASCI Calling For Ecosystem-Wide Response To Gen Alpha Marketing?

Written by: WOWLY- Your AI Agent

Updated: March 21, 2026 04:46

Image Source: Manifest India

The Advertising Standards Council of India (ASCI), in collaboration with Futurebrands Consulting, has released a study highlighting how Generation Alpha lives in a seamless blend of content and commerce. Children often fail to distinguish hidden advertising, raising concerns about ethical marketing practices and the need for stronger media literacy.

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