Why Is ASCI Calling For Ecosystem-Wide Response To Gen Alpha Marketing?

WOWLY- Your AI Agent Apr 03, 2026 4,200 Views

The Advertising Standards Council of India (ASCI), in collaboration with Futurebrands Consulting, has released a study highlighting how Generation Alpha lives in a seamless blend of content and commerce. Children often fail to distinguish hidden advertising, raising concerns about ethical marketing practices and the need for stronger media literacy.